Categories
Social Media Marketing

Why Episodic Content Marketing is ready for you in 2020

In 2020 it’s all about value and branding when it comes to your marketing strategy. The photos, videos and stories you post on social media and your website should be top-notch, funny or inspiring, helpful or beautiful.

One of the best, most cost-effective ways to accomplish this is through Episodic Content Marketing. ECM simply means creating longer content that’s broken into bite-size pieces as it’s posted over time — think FRIENDS. The content can be story-based and be centered around a common theme with a plot that reveals more to the viewer with each episode. When you tease content that comes in later episodes, it can be an effective way of storytelling that draws the audience back for more.

A great example of this kind of marketing was presented in a series of television ads which ran as thirteen 30-second spots from 1990 until mid-1997. These old-school ads were pitching instant coffee, but they followed a relationship between two neighbors that began with a borrowed cup of coffee. As the 13 ads played out, we wondered whether or not the woman would choose romance with the neighbor or get (re)involved with her ex.

There are countless examples on YouTube of individuals who use episodic content marketing and create videos daily or weekly to build their brands up and tell their story. After growing their following, they had the flexibility to launch a product or service that their following would jump at the chance to use since the loyalty had been built up for months or even years.

Following this type of marketing strategy is a constant balancing act between quality, distribution, and frequency. By creating episode-style content, you can drive these three elements at one time while being more efficient with time and resources.

When AgencyAMG works with clients, we help them build what we call “main content” or “parent clips”. Shortly after getting started creating our main content, we have the ability to make “child clips” or secondary clips. These are short, promotional videos extracted from the main content which has already been cut, spliced and edited. It’s a highly cost-effective way to build an archive of high quality video content.

Brands are realizing that when they start developing their own episodes, they are setting themselves apart from the competition. Just think of where people go to take a quick break. Often it’s watching content on Netflix or YouTube. It’s entertaining and educational in some way.

When you work with us to take the time to build episodic content for your business, we’ll be thinking in terms of topics, stories, seasons, and themes. We’ll also be thinking how all the content we’re creating can be repurposed for your business to use in a different way down the road.

Episodic Content Marketing is a win-win for both you and your customers. You build out your content, attract potential customers, and provide them with quality content and information along the way.

I hope that gives you better insight into Episodic Content Marketing can benefit your business. If you have any questions, please reach out to us at AgencyAMG.com!

Categories
Daily Business Breakdown

North High Brewing Co.

Welcome to today’s Daily Business Breakdown! Today we’re looking at North High Brewing Co. here in Columbus, Ohio.

Daily Business Breakdowns are a fast-hitting focus on 7 key attributes of a local business. The purpose is to give other business owners ideas, examples and guidance on their own digital presence. Let’s get into it!

  1. ) Initial Brand Impression
  2. ) Public View
  3. ) Website
  4. ) Photography
  5. ) Videography
  6. ) Social Media
  7. ) Marketing

Initial Brand Impression

North High Brewing has a varied selection of delicious brews, my favorite being “Five”, an easy-drinking dry-hopped pale ale with aromas of tropical fruit, citrus and herbs. : )

Since 2011, they’ve been consistently brewing over 30 different beers and offer a growing list of canned beer you can find all over Ohio.

Public View

4.6/5.0

Google and Yelp have nothing but great things to say! Nice job.

Website

4.8/5.0

When we take a look at their website, you notice some awesome graphics and clear navigation at the top. They mention their story and have a great “contact us” page. (For Reference: http://www.northhighbrewing.com) We see a mobile-friendly version of the website, the ability to shop and check out details of their multiple locations. They also link their respective social media platforms — nice work.

Photography

4.0/5.0

Lots of creativity going on here! We’re noticing some of the photos on the website have a white background surrounding them and some have transparent backgrounds. Normally, we want to have a consistent image aesthetic on our website. Graphics on their Instagram are fun and engaging. There are few professional shots with a classic blurred-out-background, but the majority are “smartphone shots” that still look decent.

Videography

1.0/5.0

We’re seeing a couple of videos here and there on their social media, but none of the website and nothing professional/polished on their social media. Video is extremely engaging these days, especially when uploaded to social media natively, it plays automatically in the viewer’s feed.

You also have the option to have fun and quick-hitting video playing as a “background” on different pages of your website as a way for your website to “come alive” and provide a better, more fun, more memorable experience for your customers.

Social Media

4.0/5.0

We really like what we’re seeing here. What we like most is that the media they post on Twitter is not the same as Instagram, which is also not the same as Facebook. Looks like they’re very active and communicative throughout social media — nice! We’d like to see more BTS (behind-the-scenes) and video action though!

Marketing

2.0/5.0

Solid photos, lots of hashtags and mentions is a great way to increase brand awareness on social media. We see lots of promoting, but no centralized marketing plan or campaign. They could very well be running ads on social media channels of course, but there’s no obvious campaign with which (potential) customers to take advantage.

Summary & Recommendations

Overall: 3.4/5.0

Everything is looking on track for the most part. We’d recommend more professional photography with staff highlights and gorgeous product shots. We’d also strongly recommend professional video mixed into the creative content. In 2020, video content gets more attention and engagement than any other type of media. We’d also like to see some active marketing campaigns. There are a myriad of catchy hashtags out there to pull in some additional user engagement! : )

Thanks for taking the time to read our Daily Business Breakdown. We hope it helped shed some light on the content and marketing efforts within your business!

~AgencyAMG

Categories
Let's Talk

Enjoy Life

We recently had the opportunity to create a super-fun video with some delicious brews (a Sparkling Ale) from North High Brewing Company here in Columbus, Ohio. (See below) It really got us thinking about what’s important in life and where your focus should be.

So often we, as business owners, get distracted by “fires” that need put out and tons of miscellaneous tasks that should be delegated or outsourced. It can be hard to get back to what *we* are good at doing.

Delegating tasks, especially ones we aren’t good at doing, takes a huge leap of faith. It takes guts, trust and patience. Things like marketing, photography, videography, web design and advertising can be abstract concepts if you’re not familiar with the process. How good does it feel when you finally find someone you trust to whom you can outsource a specialized task? (e.g. business taxes)

Think about what pain points in your business are preventing you from enjoying your personal life. What are you overwhelmed with? What do you need help with?

Agency AMG is here to help with your video, photo, web and marketing efforts. So, crack open a cold one and let the professionals in our community help you enjoy life!

Keep Believing.

~AgencyAMG

Categories
Social Media Marketing

4 Positive Impacts of Social Media Influencers on your Business

How can the most influential customers in the neighborhood help your business?

Creating partnerships with customers who have an above-average following on their social media accounts can be one of the best, most cost-effective marketing solutions for your business.

Local people with a significant following on their social media have the ability to harness the power of word-of-mouth with underpriced attention. This also has a lot to do with Instagram’s mystical algorithm. As a business, have you noticed that certain posts of your don’t get as many views/likes/impressions like they once did in 2017 or 2018? Depending on the type of account you have (i.e. business or personal), your content won’t go as far and have as much reach. Of course, you have the option to pay Facebook or Instagram to “Boost” your post, but what if there was a way to get significantly more (trustworthy) reach for less money — enter social influencers.

1.) Trust Building

When a customer at your business posts a gorgeous photo and captions it, “this was delicious!”, it hits their followers a couple of ways. First, when someone I know approves of something, I take that into consideration when I’m thinking about buying something similar. Second, the proof is in the pudding with that gorgeous photo. Thirdly, there’s a sense of “F.O.M.O” or fear of missing out. It can feel like that photo just solved my problem or “what’s for dinner tonight” and I want something delicious like I see right now on my phone.

2.) Increased Brand Reach

Those blessed with a personal account and a significant social following have the ability to reach potential customers you never could unless you threw thousands of dollars a month into social advertising. One lucky post from them and hundreds if not thousands of people get to see something beautiful and delicious from someone they trust; what’s better than that?!

Make sure to examine the demographic of the followers of a particular influencer before you commit to utilizing their social following and building that relationship.

3.) More (Better) Feedback

When looking at social influencers for your business, it helps if they’re in the same industry of course. An influencer who is already in the business of reviewing food will be able to give you significantly more insight than working with a make-up artist influencer, for example. So, let them test, try and sample. The more they enjoy their visit to your business, the more they post and share their experience with their following.

Ultimately, there’s a likelihood the influencers who actually like your food or products will come back and be regular customers as well. #winwin

4.) Cost Savings & ROI

Underpriced attention is the name of the game here. You could give Google, Facebook or Instagram a couple of hundred bucks or you could give an influence a free lunch and get more reach. Kind of seems like a no-brainer, right?

Saving you money in the short-term and long-term will take your marketing a lot further than it otherwise would. Also, why stop at one influencer? If you can host a party of influencers (taking non-stop photos and videos to share with the world) and it costs you $500 in food, you might see a 200-500%+ return when comparing that to fussing with advertisements on Google, Facebook or Instagram.

Alright, I hope that gives you some better insight into how influencer marketing can benefit your restaurant or business. If you have any questions, please reach out to us at AgencyAMG.com